I'm Max Berry. I build AI systems that think with you, not for you.

I run Tracy, an AI consulting company that helps brands design custom personalities, prompt architectures, and conversational agents.

I focus on the intersection of artificial intelligence and human psychology. We build personality-aware systems that give companies control over how their AI sounds, behaves, and performs.

Clients include startups, agencies, and enterprise teams deploying AI across customer-facing interfaces.

This Substack is my personal lab.

Here, I publish the best prompts I use across business, productivity, research, and creativity. Some posts are deep systems. Some are single-line breakthroughs. Every one is tested, structured, and written to be used.

You’ll also find essays on AI, latent psychology, agent design, and what it means to think clearly in a machine-mediated world.

If you use ChatGPT or build with AI, this newsletter will make your work faster, sharper, and more human.

How To Build AI Agents (2025 Guide)

Max Berry

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May 28

Learn to build low-code AI agents that automate your work using n8n.

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How To Create CustomGPTs [2025 Guide]

Max Berry

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May 4

Hey, it’s Max again,

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This newsletter is for builders who think with machines. Strategists, founders, creatives, researchers.

People shaping the future through prompts, systems, and ideas.
If that’s you, you’re in the right place.